WE EMPOWER ATHLETES TO MASTER THE MENTAL GAME TO UNLEASH THEIR POTENTIAL

Massive Amounts Of Potential Go Untapped Because
Athletes Have Not Mastered The Mental Game

All great Athletes who maximize their potential share one thing in common
ALTER EGO

“When I step on that court, I become that. I am that killer snake. I’m stone cold, man.”

Kobe Bryant
BLACK MAMBA
An alter ego inspired by the code name for a deadly assassin in the movie “Kill Bill”.

“Bo Jackson never played a down of football in his life.”

Bo Jackson
JASON VOORHEES
An alter ego based on the stone cold killer in the “Friday the 13th" movies.

“The Rock is Dwayne Johnson with the volume turned all the way up”

Dwayne Johnson
THE ROCK
An alter ego influenced by his pro wrestling bloodline, father Rocky Johnson and grandfather Peter "High Chief" Maivia.
Build an Alter Ego to unleash your potential
CREATE
PRACTICE
OPTIMIZE
CREATE
When you develop an alter ego, it becomes a part of you, alive and ready to tap into your hidden capabilities.
PRACTICE
Is the nourishment your alter ego craves and will result in consistent peak performance.
OPTIMIZE
Review your progress and make the necessary adjustments to your alter ego so you can push through your limits and reach new heights.