As an athlete you will always experience moments when things are not going your way and you need to shift the momentum your direction.  These are the times where your villain is kicking your butt, when you start losing the mental battle, self doubt starts creeping in, and you have forgotten how great you are.  It is precisely these moments you must change the momentum in your head.  You need a simple statement that puts your villain in its place, as well as a statement that is a good reminder of why you can, should, and will win this battle.  Together, these two statements are what we call your battle cry.  When you are struggling and need a wakeup call or shot of adrenaline, simply proclaim your battle cry to find another gear and create a momentum shift.

Side Note

“My battle cry is the most treasured piece of my alter ego.  When push comes to shove, I can say these words and it is “game on” as they prepare me to unleash my fury.  My battle cry is the source of my confidence, my swagger…my mojo.”  – Todd Tressler, Ripkik founder

Once you complete the chapter questions, you will be prepared for the next time things get really tough.  That moment when you have to make the decision to persevere or give up.  Use your battle cry to dig deep and fight on!